Wedge & Linden Hills Co-op • Co-op Curbside
During April 2020, the Wedge & Linden Hills Co-op worked rapidly to create and launch an online shopping capability with curbside pick-up. To promote this new function at a vital time, I suggested we execute a photo and videoshoot to help support the marketing and humanize the new service. The result was an uplifting campaign that evoked trust, cleanliness, friendliness and community in a time that shoppers needed it most.
STRATEGY
DESIGN
ART DIRECTION
COPYWRITING
PHOTO & VIDEO DIRECTION
The marketing campaign I created included paid search, social ads, direct mail, print ads and in-store signage. The curbside service also created a new opportunity to include additional print ads in each order’s bags for sales, holidays and other promotions.
I led the planning, talent recruitment, art direction and prop-styling of the photoshoot, as well as the writing and art direction of the videoshoot as well. Both shoots were done by the amazing Travis Anderson Photo.