Co-op Partners Warehouse


For decades, Co-op Partners Warehouse (CPW) have been champions of our local food system, working with farmers and local producers to distribute the highest quality organic produce and local goods to Midwest co-ops, natural food stores, restaurants and more. I was tasked with refreshing their brand, website, promotional materials and sales tools, while staying true to their roots and old-school personality. The two trees are a universal icon for co-ops across the world and so we evolved it without losing the symbolism. The result was stronger branding that elevated the business and told the inspiring story of the passionate, hardworking CPW team. It has allowed them to stay competitive and distinctive through better brand storytelling, improved marketing, strategic sales materials and a refined website that they can manage in-house.

STRATEGY
DESIGN
ART DIRECTION
COPYWRITING
WEB DEVELOPEMENT - SQUARESPACE

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Printed pieces - catalog, biz card, folder, sell sheets

“We really appreciate Laura’s creativity and talent as well as her calm, level-headed input on things. She has such great sensibilities about the CPW image and the story we want to tell.”

— ELEANOR MCGOUGH, CO-OP PARTNER’S WAREHOUSE


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staff with a hat?
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Staff, warehouse and tomato photos by Becca Dilley.