Wedge & Linden Hills Co-op • Store Experience
Throughout the past six years, the Wedge Community Co-op, Linden Hills Co-op and the Wedge Table have been refreshed to modernize the space, unify the brand, and create a better experience for guests. All of the projects were led in tandom with the marketing team and architects. We improved navigation, highlighted more product and vendors, streamlined menu, display and endcap systems, created more space for in-store marketing and wove in more storytelling. The result were three distinct, yet connected locations that empowered the brand and their continued growth.
STRATEGY
DESIGN
ART DIRECTION
COPYWRITING
EXPERIENTIAL DESIGN
ILLUSTRATION
Wedge Community Co-op
"Laura is one of the most talented, strategic designers I have ever worked with. She solves business challenges through thoughtful design with an incredible work ethic. Her calm, easy going attitude makes everyday working with her a joy.”
— JESSICA PIERCE, MARKETING DIRECTOR
Wedge Table — Coffee Shop, Cafe, Market and Community Room
Linden Hills Co-op
Photos by Travis Anderson Photo (interior Wedge and Wedge Table), Cunningham Group (exterior Wedge) and Becca Dilley (exterior Linden Hills)